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AccuPure

Advanced Water Filtration

Working with Cornerstone Strategic Branding, we developed a B2B brand identity for an

advanced water filtration system offered by Nestlé Waters. Some of the most advanced filtration technologies

available are used to improve the taste and quality of tap water. The A in the mark represents precision

while the leaf and droplet icon symbolizes eco-friendly – the service provides a lighter carbon footprint than
standard delivery services, while the technology uses energy-efficient dispensers.

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