Ringling Bros. and Barnum & Bailey
Circus Style Guide
Feld Entertainment, the largest provider of live-action family entertainment, wanted an extreme makeover for
their circus brand to improve sales at concession stands and other venue kiosks. The design team developed renewed graphics
to energize and contemporize the classic circus environment with an extension of the show’s excitement outward to the concourse.
The complete overhaul included character development, packaging, graphics for novelty, food, photobooth stands.
The result system portrayed a “quality time” family experience not only enjoyable on multiple levels, but also providing
the consumer with a means of feeling connected, important, and understood.