SprintSpeed Millions

Miss Nextel Uniform

To put a Sprint stamp on its NASCAR sponsorship, Sprint Nextel holds the annual “Sprintspeed Million”

sweepstakes with a $1 million giveaway promotion. Working with CSB, we redesigned Miss Nextel's uniform as part of a rebranding effort of the sponsorship. Miss Nextel represents Sprint on and off the track connecting fans with NASCAR

and the products and services that Sprint has to offer.