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At Times Square Toys R Us

StatCard Entertainment, a pioneer in uniting smart card technology with online entertainment, wanted to develop

a unique marketing and brand strategy for its launch at retail. Their goal was to ignite a “collectible craze for the digital generation.”

The company introduced their initial product range at Times Square Toys R Us with their first license, X-Action, based on

the X Games and extreme action sports. Demo kiosks, shelf headers and other POP were created

with a skate aesthetic that was perfect for the brand’s personality

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