Marvel Entertainment

X-Men Merchandising Concepts

Fashion trend and retail boards were needed for a retail licensing campaign presentation based on the first X-Men movie.
The target markets were Gen Y consumers, teens and pre-teens. Thematic directions to illustrate the potential for apparel product

were developed with product selections of “in” clothing and hip accessories. The presentation included lifestyle inspiration

to show an understanding of the market, graphic icons and styles to identify X-Men personalities,
and additional product representations.

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