Sony Electronics

Mobile ES Product Brochures

When Sony Mobile needed to recapture their market for an increasingly younger audience,

a branding theme was defined to provide the right look. A psychopathic car driver illustrated by Ralph Steadman

became the “cool” and appropriate “spokesman” for trend-setting teenagers. Delivering a street-smart aesthetic

helped Sony Mobile win back their positioning in the portable audio market.

1/3

© 2015 by DaveWangDesign