Imation

Memorex LIVE Earbuds

We helped Imation punch up their earbud packaging with several updates. We designed the logo "LIVE" with

a sparkling, exploding, retro look to reference the 1970's ad campain, "Is it Live, or is it Memorex."

Extending the candy color of the earbuds to the entire package and punctuating the backgrounds with appropriate shapes

and icons gave it a bolder shelf presence to compete at retail.

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