Coca-Cola Company & CSB

Sprite Yard Social Network Bottle

Working with Cornerstone Strategic Branding, we developed concepts for Coca-Cola's

new mobile site for social networking, called Sprite Yard. Consumers would type in codes from Sprite bottle caps

to redeem original content, such as ring tones and short video clips. The redesigned labels needed to show

the concept of a networked community built around the brand.

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