Coca-Cola Company & CSB
Sprite Yard Social Network Bottle
Working with Cornerstone Strategic Branding, we developed concepts for Coca-Cola's
new mobile site for social networking, called Sprite Yard. Consumers would type in codes from Sprite bottle caps
to redeem original content, such as ring tones and short video clips. The redesigned labels needed to show
the concept of a networked community built around the brand.